Cookie Policy
Last updated: January 15, 2026
This policy explains how Verdanfinancial uses cookies and similar technologies on its website, including our implementation of Google Consent Mode v2 to respect and manage your privacy preferences.
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work properly, improve site efficiency, and provide information to site owners. We also use browser localStorage to save your consent preferences.
2. Cookies We Use
Our site uses the following cookie categories: Necessary Cookies, which are essential for site operation, include session management, security, and storing your consent preferences in localStorage; these do not require your consent. Analytics Cookies (Google Analytics 4), which help us understand how visitors interact with our site by collecting anonymous information about pages visited, time spent, and browsing patterns; these are only activated if you grant consent. Advertising Cookies (Google Ads), used to measure the effectiveness of our advertising campaigns and, in some cases, to show you relevant ads; these are only activated if you grant explicit consent.
3. Google Consent Mode v2
We implement Google Consent Mode v2, an advanced consent management framework that allows our Google tags (Analytics and Ads) to automatically adapt to your privacy preferences. When you first visit our site, all advertising and analytics data storage is configured as denied by default. They are only updated to granted when you expressly accept the corresponding categories through our cookie banner. This means no tracking or advertising cookies are activated until you authorize them.
4. How to Manage Your Preferences
You can manage your cookie preferences at any time: through our cookie banner that appears on your first visit, by clicking the Consent Settings link located in the footer of any page, or through your browser settings to block or delete cookies. Please note that blocking all cookies may affect the functionality of some parts of the site.
5. Local Storage
We use your browser's localStorage to save your consent decision. This allows us to remember your preferences on future visits without using additional cookies. If you clear your browser data, the cookie banner will reappear so you can set your preferences again.
6. Third Parties and External Links
Our site may contain links to third-party websites. We are not responsible for the privacy practices or cookie usage of these external sites. We recommend reviewing the privacy policies of each site you visit.
7. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in the technologies we use or applicable regulations. The last updated date appears at the beginning of this document.
8. Contact
If you have questions about our cookie policy or how we manage your data, contact us at privacidad@verdanfinancial.com or at our registered address at Av. Paseo de la Reforma 389, Floor 12, Col. Cuauhtémoc, C.P. 06500, Mexico City, CDMX.