Privacy Policy
Last updated: January 15, 2026
At Verdanfinancial, we protect your personal data in accordance with Mexico's Federal Law for the Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations. Below we explain clearly how we collect, use, and protect your information.
1. Data Controller
Verdanfinancial Consultoría S.A. de C.V., with registered address at Av. Paseo de la Reforma 389, Floor 12, Col. Cuauhtémoc, C.P. 06500, Mexico City, CDMX, Mexico, is responsible for processing your personal data. You can contact us at privacidad@verdanfinancial.com.
2. Personal Data We Collect
We collect the following personal data when you use our contact form or services: full name, email address, and the content of the message you send us. This data is provided directly by you on a voluntary basis. We do not collect sensitive personal data such as biometric data, health information, ethnic origin, sexual preferences, or genetic information.
3. Purposes of Data Processing
We use your personal data for the following primary purposes: responding to your financial consultation requests, evaluating your eligibility for government support programs, providing personalized financial guidance, and following up on your case. Secondary purposes include: sending you information about new services, relevant government programs, and financial educational content. If you do not wish us to process your data for these secondary purposes, you can express this by sending an email to privacidad@verdanfinancial.com.
4. Legal Bases for Processing
The processing of your data is based on: your express consent given when submitting the contact form, Verdanfinancial's legitimate interest in responding to your requests and improving our services, and compliance with applicable legal obligations under current Mexican legislation.
5. Data Transfers
Verdanfinancial does not sell, rent, or share your personal data with third parties for marketing purposes. We may share data with: technology service providers that help us operate the website (hosting, email), competent authorities when required by law, and strategic partners for the provision of financial services, always under a confidentiality agreement. All transfers are carried out in accordance with the provisions of the LFPDPPP.
6. ARCO Rights
As a data subject, you have the right to Access, Rectify, Cancel, and Object to the processing of your data (ARCO rights). To exercise any of these rights, send your written request to privacidad@verdanfinancial.com including: your full name, a copy of your official identification, a clear description of the data you wish to exercise a right over, and any document that facilitates the location of your data. We will respond to your request within a maximum of 20 business days as required by law.
7. Security Measures
We implement administrative, technical, and physical security measures to protect your data against damage, loss, alteration, destruction, or unauthorized access or use. These measures include: SSL/TLS encryption on all communications, restricted access to personal data only to authorized personnel, periodic information backups, and regular reviews of our security protocols.
8. Cookies and Tracking Technologies
Our site uses cookies and similar technologies. For detailed information about how we use these technologies, please consult our Cookie Policy. We implement Google Consent Mode v2 to respect your consent preferences.
9. Changes to the Privacy Notice
We reserve the right to update this privacy notice at any time. Changes will be published on this same page with the last updated date. We recommend reviewing it periodically.
10. Competent Authority
If you believe your right to personal data protection has been violated, you may contact the National Institute of Transparency, Access to Information and Personal Data Protection (INAI). For more information, visit www.inai.org.mx or call 800 835 4324.